| 1. | The thesis takes chengdu jh company for example . in this thesis , i described the internal circumstance and external circumstance of the chengdu jh company in detail by ways of making market investigation , taking part in person , interview and taking all kinds of analysis of finance an fund report form , with knowledge of strategy management , brand management , in which i used many ways such as chart analysis , pest , swot , investigation analysis and so on
本文以成都jh公司为例,结合当前jh集团水泥业务的发展背景,通过笔者的市场调查、亲身参与、访谈、各类财务以及资金报表分析,结合战略管理、品牌管理等知识,用图表分析法、 pest 、 swot 、调查分析法等,从成都jh公司的外部内部环境多方面进行了客观、详尽的描述。 |
